Now more than ever, technology continues to change, and so should the digital strategies your massage therapy practice uses. In the 1990s and early 2000s, simply having a web presence was a groundbreaking thing. Many companies did not have them so simply having a presence set your massage apart.
In today’s society that is driven strong by technology, your massage therapy practice doesn’t just need any website, it needs to be great looking, easily searched and navigated, strategically structured for SEO, and your website needs to track key analytics data.
Your potential massage therapy clients care about how your website looks. According to Stanford University, 75% of people judge the credibility of a company based on their website design.
In this post we are going to explore 10 reasons why your massage therapy practice needs a new website. If your practice can relate to any of these, it’s time for a new website!
1. Your Website Is Not Built with Mobile Devices in Mind
More than 50% of searches are happening on mobile phones. Your website needs to be built with mobile top of mind.
If your website scrolls left and right on a mobile phone or someone has to zoom in to read your content, it’s time for a new website. Perhaps equally important as your user’s experience is how Google views your massage therapy website. As of July 1, 2019, Google now indexes new websites using it’s mobile first indexing method. This means that Google is emphasizing to website owners how important mobile is in 2019 and beyond.
2. Your Massage Therapy Website’s SEO Rankings are Low or Non-Existent
Are people finding your website from Google? Make sure to look at your Google Analytics data to see the data. Google’s algorithm changes constantly. SEO strategies that worked 10 years ago may not work today. If your website search engine rankings are low, it’s time for a new website strategy.
Another important factor is that Google loves original, high-quality content on your website. It’s critical to not copy someone else’s words as Google will rank the original and may not rank your website’s page at all!
3. Your Massage Therapy Website Uses Flash
Flash is a big no-no. Not only is it unprofessional most of the time, search engines can’t read it (which means it’s terrible for your massage therapy marketing strategy!).
If your website was built in flash years ago, it’s time for a new website.
4. Your Massage Therapy Website Visitors Aren’t Turning Into Customers
One of your top goals, if not THE top goal of your massage therapy practice’s website is to attract new potential customers and then for them to book a massage with your practice. If your bounce rate is extremely high (meaning, a visitor goes to 1 page and does not do anything further), then you need to be attracting better visitors. It may also mean that your website could be very unfriendly and not easily navigated.
5. Your Website Looks Old and Outdated
How your website looks is important to your massage therapy practice’s credibility. According to ResearchGate, 94% of people say that websites with good designs are to be trusted more.
If your website looks outdated, sloppy, or cheap, it will reflect poorly on your massage therapy brand.
6. Your Massage Therapy Website is Slow to Use
If your website’s pages are loading slowly, it can be a big problem for users staying on your page. According to studies, 40% of visitors will abandon a website if it takes more than 3 seconds to load. There are many reasons why your website could be loading slowly, but most typically involve serious work to fix them. In many cases, you’d be better off having a website redesigned with speed top of mind.
7. Your Practice Has Outgrown Your Website
Many times, we’ve seen massage therapy practice websites that look like Frankenstein. Pages and elements have been stitched together over the years from different staff members or developers as the need of a new service or information was changed.
The great thing about a new website is that you can build it strategically to scale and grow larger in the future.
8. Your Massage Therapy Practice Changed It’s Brand
Many massage therapists (and businesses in general) go through a rebranding. Things like your colors, logos, and even target markets change, which require an entirely new look to represent the new brand.
Your website is the core of your business online. For this reason, you need to make an investment in how it looks and functions for long-term success.
9. Your Competitors’ Websites Look Better Than Yours
First impressions DO matter. If your potential customers see that your competitor’s website is much better than yours, they may think your competitor is higher quality.
Consider creating a new website when you see your local competitors’ websites are better than yours.
10. You are Embarrassed to Show Clients Your Website
In combination of the many reasons above, if you find it embarrassing to give your website to your customers, it’s time for a new website. Your website should encompass the quality that you are trying to portray to your customers.
Invest in a New Website for your Massage Therapy Practice
If you can relate to any of the above 10 reasons, your massage therapy practice needs a new website. If you need help, reach out to us here: info@karolinamankowski.com
Grow Your Massage Therapy Practice
At Massagebypro, massage therapists get their own professional mini website with a powerful SEO boost so clients can easily find them on major search engines and Social Media sites. Our unique 5-star Review Portal allows therapists to easily ask for reviews, an important component to grow any business. Members get weekly business tips, social media tools and support from our Team. We connect massage clients with the best massage professionals in the United States. Find the best massage therapists in these modalities: Swedish Massage Therapists, Deep Tissue Massage Therapists, Hot Stone Massage Therapists, Prenatal Massage Therapists, Sports Massage Therapists, Medical Massage Therapists, Reflexology Massage Therapists, Cupping Massage Therapists, Lomi Lomi Massage Therapists, and Thai Massage Therapists.
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