How to Build a Massage Therapy Local SEO Strategy

How to Build Local SEO for Your Massage Therapy Practice

As a massage therapist trying to get new clients in your city, this post is for you. This post will teach you, 10 massage therapist, local SEO strategies to get your business found by your potential customers. Let’s go through how to build local SEO for your practice. Your brick and mortar massage therapy practice depends heavily on local customers. You may be wondering how to get more customers inside your practice. While there are many options to choose from, creating a local SEO strategy is one of our top recommendations. We recommend building a local SEO strategy that targets both Google Maps and also Google search listings. Here are the two main components of an SEO strategy:

Google Map Optimization (Google 3 Pack)

These are the top 3 map listings that Google shows for searches. It’s extremely beneficial for your local massage therapy practice’s SEO strategy to be ranked on these map listings for your industry keywords.

Google Search Listing Optimization

Getting ranked on Google provides many benefits for local businesses. Your massage therapy local SEO strategy should aim to be listed in the top 10 of Google search. A huge percentage of searches happen on page 1, so working to get listed here for your industry keywords is crucial.

Now that we understand the types of local SEO for small business, Let’s review how to build local SEO for small business.

First things first.

#1 – Get a Good Website

Your website needs to be optimized. We highly recommend small businesses use WordPress sites. There’s a reason why nearly 30% of all websites use WordPress, Google loves them.

#2 – Create a Website Strategy

Don’t just get a WordPress website and expect amazing SEO results. You need a strategy for your practice. When thinking about your website strategy, you should organize your information in a way that Google will love. Google’s goal is to rank the most relevant, user-friendly content at the top of search. Google’s mission statement reads:

“To organize the world’s information and make it universally accessible and useful.” 

The keyword here is useful. Make your information useful for your customers.

#3 – Optimize On-Page SEO

It’s important to optimize your pages so that Google likes and lists them. You need your keyword in your copy, keyword in your metatag and descriptions, outbound links on your pages, internal links on your pages, alt text listed for your images, and much more we can write about in a future post.

#4 – Create a Content Strategy

Creating a blog is a fantastic way to create new pages targeting new keywords.

What’s a keyword?

A keyword is a single word or phrase that someone types in in Google to find what they’re looking for.

#5 – Get Quality NAP Citations

Now we have to target those Google Maps. In addition to the above 3 tips, one of the top strategies to rank your massage practice is to build NAP citations. What are NAP citations? NAP stands for Name Address Phone. Sometimes a “W” will be added after NAP, which stands for Website. These are standard listings of a company’s pertinent information for search engines to use and find. Think of this as the Yellow Pages of the web, but with thousands of available citation websites at your disposal.

#6 – Get Positive Reviews from your Real Customers

In addition to the above tips, getting quality 4 and 5 star reviews is important to Google to rank your business. It’s important to get real reviews from your real customers. Not every review needs to be a 5 star as it looks more authentic with a few 3 and 4 stars mixed in. However, if your reviews are very negative (below a 3.5) you should read them carefully and consider making changes to your business or level of service. Here are a few statistics on the importance of positive reviews:

  • 93% of consumers say reviews have an impact on their purchase decisions. (source:
  • 63% of consumers are willing to pay up to 15% more for the same product/service if assured they’d have a better experience. (source:
  • 82% of consumers say the content of a review has convinced them to make a purchase. (source:

#7 – Consistently Do the Right Things Over Time

SEO is a long-term strategy. Slowly but surely, the goal is to rank for new keywords. It’s important to continue creating new content to try to target new keywords and attract links. It’s also important to continue getting quality links pointed back to your website.

Marketing is not magic. It takes a consistent, ongoing strategy, which takes time and effort.