In today’s digital age, some people may think that a physical business card is on the way out. They may point to the disappearing physical newspaper as proof or the emergence of phone app QR codes. They would be wrong. The business card is here to stay for the foreseeable future. As a massage therapist or massage business owner, having a clear, concise business card is important. There are many different business card avenues you can go down. Your cards can be creative and eye catching or they can be simple and professional, depending on who the end client is. There are many different things to consider when you decide what to include on your massage therapy business cards.
The Business Card Basics
As with all business cards, you should include your name, title, email address, phone number and a website address if you have one. If you do not have a website, it is highly advised that you create one. Even a simple website is better than no website. Your card can also have a call to action. Phrases like “schedule an appointment today!” or “find pain relief now!” encourage the potential client to contact you. The call to action must be relevant, concise and meaningful. Keep your information on the card up to date. If you change email addresses or physical address, reprint the business cards to reflect that. Your business cards reflect you as a professional. If your cards have any errors, potential clients may see that as reflecting unprofessionally on you.
Include Certifications or Associations
If you belong to any relevant associations or have impressive certifications, you should list them on the card. The logo or abbreviation of the certification or association usually takes up less space than writing out the whole name, so it is advisable to do that.
<a href=”https://www.amtamassage.org/articles/1/News/detail/3758/6-tips-to-market-your-massage-practice-with-your-vistaprint-member-discount” alt=”American Massage Therapy Association”> If you belong to the American Massage Therapy Association, include this on your card. The logo can be downloaded from the AMTA website. </a>
Additional Elements to Include On Your Business Cards
There are some additional things that you can put on your massage therapist business cards. On the back, you can list your days and hours of operations. This helps both the potential client and you save time by not having to communicate when the business is open. You can also add a discount coupon on the back of the card that is good for the first visit to help entice potential clients. Now your business card doubles as a promotional advertisement.
Many people do research before spending money or committing to anything long-term. If your social media contains reviews or your business is active on social media, then you should include the social media username on your cards. If you are highly-rated on review sites such as Yelp, include that on the back of the card.
You can also list your services on the back of the card. This is especially beneficial if you specialize in certain services or offer services that are less common.
Things to Avoid and Things to Follow
The basic elements, such as your name, should always be present. The additional elements listed above may be incorporated if it doesn’t clutter the business card. Obviously do not include all the additional elements, as this will certainly clutter the card. You are a professional offering a service and your massage business card should reflect that. Do not clutter the card with words or images.
The business card should incorporate an easy-to-read font. If the font is crazy or difficult to read, potential clients may disregard the card entirely. Choose a design that is simple and expresses that you are a massage therapist or own a massage therapist business. Your design should reflect who you want as a client. If you cater to wealthy clients, your business cards should be elegant and simple.
Selecting a business card can be difficult. If you have any doubt, research the leading massage therapists and how their business cards appear. The important questions of who you are, what you do, where to find you and why the client should pick you should be clearly stated.
Grow Your Massage Therapy Practice
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