Your massage therapy website is your digital practice. Having a strong website is critical to being successful long-term. While word of mouth is great for referrals, to drive sustainable, long-term growth, a website strategy is so important. While a website alone won’t drive business to you, without a proper website strategy, it will be very difficult for your practice to generate new clients online. Once a website strategy is built correctly, search engine optimization and advertising can be implemented to grow your massage therapy practice for long-term success.
Let’s start by defining why a website is important for your massage therapy practice.
Why a Great Massage Therapy Website is Important
Your massage therapy practice needs a great massage therapy website. Gone are the days of using the yellow pages to find a business. People use Google to find a massage therapist.
Without a website that is built strategically, your website will struggle to bring clients to your massage therapy business. Simply put, Google will not want to place your website pages on its listings. Essentially, Google takes the best content across the web and organizes it into listings. Your website is your way to tap into these listings done by your future clients, both on Google search results and Google map results.
In addition to creating pages on your massage therapy website, you need to be able to create blog posts and other content. This is important because each piece of content can be indexed on Google and other search engine’s listings. The end game is to not only have a website for your massage therapy practice, but also to have a website that your target client finds and contacts you on!
In this post, we are going to discuss 4 of the best platforms that you can use to build your massage therapy website.
WordPress.org, which is also known as self hosted WordPress, is the world’s most popular platform. It is said that over 35% of all websites on the internet use WordPress. Don’t confused WordPress.org with WordPress.com, our next choice on the list.
This is by far our favorite platform for nearly any business model, especially massage therapists. WordPress is free to use and only requires hosting and the purchase of your domain name each year.
Pros of WordPress.org
- WordPress.org is extremely popular, which means their is a lot of support out there.
- Most developers know how to use WordPress.org
- You will have maximum control over how your website looks and functions
- An amazing Massage therapy SEO strategy can be built in conjunction with WordPress.org
Cons of WordPress.org
- Building your website on WordPress.org requires more knowledge than the remaining platforms on our list
- You’ll need to keep up with updating plugins and your WordPress site
WordPress.com was created by the co-founder of WordPress.org, Matt Mullenweg. While it shares the same name, it is not the same thing.
Pros of WordPress.com
- It’s easier to use than WordPress.org, typically
- It is hosted, so you don’t have to worry about finding the right host.
Cons of WordPress.com
- Simplicity has it’s negatives. It’s not as customizeable as WordPress.org
- There are limitations in terms of design
- There are limitations in terms of implementing some of the more technical search engine optimization to do items
- The cost can be higher than WordPress.org when you need features like eCommerce and more.
Weebly is a drag and drop builder with a good number of designs to choose from. Let’s explore some of the pros and cons of Weebly:
Pros of Weebly
- Weebly is fully hosted, which means, you don’t need to go find a host
- You don’t need to update software on Weebly
- You can choose from dozens of designs
Cons of Weebly
- Like WordPress.com and Wix, what Weebly offers is the extent of what you can do. Meaning, you can’t hire a developer to add new features that don’t exist
- You’ll be limited to how your website looks outside of the themes offered
It seems like a lot of massage therapists use Wix as their website builder of choice. Like wordpress.com and Weebly, Wix is an okay choice when you’re just starting to build out your practice. Let’s explore some of the pros and cons of Wix.
Pros of Wix
- Wix is fully hosted, which means you don’t have to pay for hosting (but they get their money in their monthly packages)
- There are hundreds of templates in Wix
- Designing your site is made pretty simple by their drag and drop editor
Cons of Wix
- You’ll need to upgrade to Wix’ more expensive plans to remove promotional ads on your website
- The designs are limited to Wix’ platform abilities. It’s not nearly as robust as WordPress.org
Which Website Platform Should My Massage Therapy Practice Choose?
While every massage therapy practice is in a different circumstance, we recommend using WordPress.org. Many massage therapists we speak with start on some of the easier to use platforms, like Weebly and Wix, but after a year or two switch to WordPress.org because it’s so robust and friendly with massage marketing marketing strategies.
Do you need help with your website and marketing strategy? Our founder Karolina Mankowksi has partnered with a top marketing company to help massage therapists grow their practices at an affordable price on WordPress.org. Reach out to her personally to see how we can help you grow your practice: firstname.lastname@example.org
Grow Your Massage Therapy Practice
At Massagebypro, massage therapists get their own professional mini website with a powerful SEO boost so clients can easily find them on major search engines and Social Media sites. Our unique 5-star Review Portal allows therapists to easily ask for reviews, an important component to grow any business. Members get weekly business tips, social media tools and support from our Team. We connect massage clients with the best massage professionals in the United States. Find the best massage therapists in these modalities: Swedish Massage Therapists, Deep Tissue Massage Therapists, Hot Stone Massage Therapists, Prenatal Massage Therapists, Sports Massage Therapists, Medical Massage Therapists, Reflexology Massage Therapists, Cupping Massage Therapists, Lomi Lomi Massage Therapists, and Thai Massage Therapists.
Learn the best massage marketing strategies to grow your practice.