A common question many massage therapists have is what is local SEO and how can it benefit my massage therapy practice? In this post, we are going to answer both questions! Let’s explore the benefits of local SEO for massage therapists.
What is Local SEO?
If you have a local massage therapy practice (especially one with a physical address) local SEO is an amazing marketing strategy to invest in. Local SEO works by pushing your business towards the top of Google searches in your local city without having to advertise! Being on the first page of search results and map results can explode your massage practice by providing you with a steady flow of new clients finding you. We recommend after you build a strategic website to invest heavily in a local SEO strategy.
Characteristics of Local SEO for Massage Therapists
Now that we’ve covered what local SEO is, let’s review some characteristics of local SEO:
- Local SEO is “free” but takes quite a bit of effort, skill, and consistency to be successful
- Local SEO can take 6 to 12+ months to achieve results, depending on the city competition
- Ranking in Google’s search results is nearly impossible without a strategic website built first
- Local SEO is powerful but not easy to achieve
- Local SEO requires you to “beat out” your competitors locally to rank above them
- Local SEO can drive an influx of quality new customers to your business month after month (goodbye Groupon customers!)
- Local SEO does not require social media, however, social media can further boost your local SEO strategy if done properly
- Local SEO is typically utilized by the top massage therapy practices who hire SEO professionals
- Investing in a local SEO strategy is just that, an investment, not a cost
- Your top local keyword will most likely be “massage + your city name” ex: Massage therapist Miami
Did we convince you that you need local SEO yet? it’s a crucial strategy that many massage therapists aren’t investing in. Let’s discuss some benefits of local SEO
Benefits of Local SEO for Your Practice
1. Local SEO is Free!
If you have the time, patience, desire, and will to learn SEO, you can perform this marketing activity for free! However, many of the best massage therapists pay a SEO professional but view the purchase as a long-term investment in their business
2. You Will Need Little to No Advertising
The first few months of performing local SEO, you probably won’t get many results. This is the perfect time do advertise locally on Google. However, after about 6 months, you can start reaping long-term benefits
3. People Will Find Your Business While Searching Google
According to a study by BIA/Kelsey, 97% of consumers research products online before making purchases locally.
“The Internet has indeed become an integral part of consumers’ local commercial activity,” said Steve Marshall, director of research, BIA/Kelsey. “The data suggest we’re at an inflection point where the balance of power in local shopping is shifting to online.”
This is a pretty crazy statistic! Most searches start on a search engine like Google, so you should be ranking where your customers are searching for massage therapists like you.
4. Google Wants Your Business to Rank Highly
Google has invested many resources in making sure local businesses rank highly on their service. 46% of all searches on Google are local. This shows how heavily Google emphasizes local businesses. Try it sometime! Search for “massage therapists + your city” and see how many results are local.
5. Local SEO Has Major Longevity
While advertising and social media can be valuable to your business, they have a short shelf-life. This means, once you’ve stopped spending money or after a few days on social media, your ads are and posts are no longer found! Local SEO however, has a massively long shelf-life. Your 12 month initial investment will yield benefits for your business for years to come.
6. You Can Be Seen Before Your Competitors
Local SEO has a simple goal: Be on top of your competitors in Google Search and Maps. To get above your competitors, you need to have a better strategy and do more than them. That’s a simple concept right? Your business is not in a vacuum, your competitors are real and they want your customers. It’s time to fight back and take some of their market share!
8. You Can Learn About Your Customers Intent
While you’re building your local SEO strategy, you’ll see how your customers are searching (the exact search terms). You can see this in Google My Business analytics and also in Google Search Console. Do you have both of those services? Another free service, Google Analytics, can show you which of your website pages are being most visited. They are free and critical to your business’ online success.
9. You Can Learn About Services Your Customers Want
After you start researching what your customers are searching for, you’ll find that you may be lacking in your service selection and missing out on major revenue opportunities. A local SEO strategy can give you new information to better service your customers!
10. Your Reputation Will Improve
As more of your potential customers are finding your amazing business, you’ll want to get more positive reviews on Google. The combination of these two factors will improve how customers see your business and brand. The key is quality!
11. Local SEO Will Drive More Visitors To Your Website
A benefit of local SEO is that people will be wanting to learn about your business more, so they will go to your website to do so!
12. Local SEO Will Bring Your Massage Practice New Customers
The last and most important benefit of local SEO for your massage practice is that it is bring you new customers. Most massage therapists we’ve encountered want to learn how they can build their practice, and local SEO is one of the smartest ways to do so.
Concluding Thoughts on Local SEO for a Massage Therapy Practice
Local SEO can be the best investment you make for your business. A 12 month investment will yield benefits for your business for years to come. If you’re interested in creating a local SEO strategy, reach out to us here: firstname.lastname@example.org
Grow Your Massage Therapy Practice
At Massagebypro, massage therapists get their own professional mini website with a powerful SEO boost so clients can easily find them on major search engines and Social Media sites. Our unique 5-star Review Portal allows therapists to easily ask for reviews, an important component to grow any business. Members get weekly business tips, social media tools and support from our Team. We connect massage clients with the best massage professionals in the United States. Find the best massage therapists in these modalities: Swedish Massage Therapists, Deep Tissue Massage Therapists, Hot Stone Massage Therapists, Prenatal Massage Therapists, Sports Massage Therapists, Medical Massage Therapists, Reflexology Massage Therapists, Cupping Massage Therapists, Lomi Lomi Massage Therapists, and Thai Massage Therapists.
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