Growing your massage therapy practice is one of the hardest things about being an independent massage therapist. Your clients likely won’t need your services forever, so it’s important to have a strategy in place to get a steady stream of new patients. Choosing the right massage therapy marketing strategy focus upfront is crucial to long-term success.
Here’s the problem for many massage therapists: Traditional marketing practices aren’t going to cut it anymore. Gone are the days of opening the Yellow Pages to search for a local business.
If your massage therapy marketing strategy isn’t primarily online, it’s time for a digital marketing overhaul for your practice. Here are some reasons why:
- 97% of all consumers go online to find a local business (BrightLocal)
- 93% of all online experiences start on a search engine (SearchEngineJournal)
- 63% of consumers primarily use a company’s website to find and engage with businesses (Local Search Association)
- 30% of consumers won’t consider a business without a website (SearchEngineLand)
But here’s the good news: We’ve cracked the code on what it takes to get a consistent inflow of new patients for your practice online.
The benefits of digital marketing for your massage therapy practice are many. In this section, we’ll discuss 4 reasons why your practice should invest in digital marketing. Below are reasons why your massage therapy marketing strategy should be focused on digital channels.
1. Internet Marketing is Targeted
Getting in front of your patients can be very challenging with traditional marketing, like radio, billboards, and tv. The problem is you waste money on the viewers and listeners who don’t want your product.
The beautiful thing about digital marketing for a private practice is that only your potential patients with intent or interest will find your practice. With SEO and Google Ads, your practice can reach potential patients who are searching for services just like yours.
With social media advertising, you can target people who look like your customers. We don’t mean that they visually look like your customers, but that they have many of the same demographics or psychographics as your ideal customer. It’s super important to know exactly who your customer is, don’t guess! Before you spend money on social media ads, you should exactly who your customers are.
One of the great benefits of Google ads or search engine optimization is that they are intent-based. Intent-based means that your ideal customers are intentionally wanting your service. For example, a potential client of yours may search for “massage therapist Miami”. If one of the keywords your strategy targets is that keyword, you can show up in front of the customer! These leads are the highest quality and will yield your practice new clients.
2. Internet Marketing Costs Less Than Traditional Methods
The main reason digital marketing is less expensive is because you’re only reaching people interested in your services. This type of marketing is called “inbound”, that is, your clients are searching for your business. “Outbound” marketing, for example, could involve you purchasing a magazine ad or billboard. Most of the people who see your ad on these traditional mediums most likely don’t have any interest in being your patient. To be blunt, you’re wasting your advertising dollars when you advertise to everyone.
3. Internet Marketing is Trackable in Real-Time
One of the biggest benefits of digital marketing for a massage practice like yours is the real-time campaign metrics. With digital marketing, you can set up analytics on Google to see exactly which medium is driving the most people to your business. This is especially useful when you’re not quite sure which digital marketing channel to be on.
The above graphic is a screenshot of “leads” generated. Google Analytics is a powerful tool for tracking your efforts. It’s important to connect Google to your website, to create “goals” in Analytics, and to make sure that your goals are firing correctly. After you create these goals and leads start coming in, you’ll be able to see important demographics about your leads such as the medium and source. If you sell products, you can also assign a dollar value for each “goal” completion by tracking when someone purchases a specific product, such as a DBT worksheet or New Therapy Practice Forms. Very powerful for your strategy and to see where your marketing efforts are paying off! Data Dashboards can be a nifty way to display your key performance indicators, or KPIs each month to make sure you’re on the right track.
4. Proven Massage Therapy Marketing Strategies
The final benefit of digital marketing for your massage therapy practice is that we have a proven process that produces results for massage therapists.
Finding a marketing strategy that works can take a lot of time and resources. Fortunately for you, we’ve already done that and have built a system to grow your practice! Some of our proven strategies include the following:
- Online audit – We’ll review how your website strategy is doing compared to your fiercest local competitors
- Website build or overhaul – To be successful online, your website needs to be both beautiful and strategic
- Search Engine Optimization – Our SEO strategies will drive quality clients to your practice each month from Google maps and Google search
- Google Ads – To complement our SEO strategies, our Google ads will only target patients who want your services
- Social Media Marketing – Our social media marketing strategies will further enhance our SEO strategies and position your company in front of your patients and potential patients
Whether we incorporate just a few or all of the above strategies, it’s possible to build a client-generating machine for your massage therapy practice.
Grow Your Massage Therapy Practice
At Massagebypro, massage therapists get their own professional mini-website with a powerful SEO boost so clients can easily find them on major search engines and Social Media sites. Our unique 5-star Review Portal allows therapists to easily ask for reviews, an important component to grow any business. Members get weekly business tips, social media tools, and support from our Team. We connect massage clients with the best massage professionals in the United States. Find the best massage therapists in these modalities: Swedish Massage Therapists, Deep Tissue Massage Therapists, Hot Stone Massage Therapists, Prenatal Massage Therapists, Sports Massage Therapists, Medical Massage Therapists, Reflexology Massage Therapists, Cupping Massage Therapists, Lomi Lomi Massage Therapists, and Thai Massage Therapists.
Learn how to grow your massage practice.